The school required two separate campaigns:
A campaign to attract parents seeking a school for their child(ren)
A campaign to promote the school’s annual fundraising “Spotlight” event.
Open House Campaign:
We launched an Open House Campaign with a happy, exciting vibe rendered in bright, cheerful colors. The campaign’s slogan – “Start the Journey of a Lifetime” – coupled with imagery of joyful children in school emphasized the fact that attending Beth Tfiloh is not simply an educational choice, it’s an experience that will affect the students throughout their entire lives.
To attract as many attendees and raise abundant funds, we presented an attention-grabbing, multi-faceted campaign with an innovative Hotel California theme (complete with a performance by a former Eagles member!). Every aspect of the event’s collateral – from the save-the-dates to the invitation to the program book to promotional posters to an animated GIF – was meticulously designed to reflect the excitement and entertainment of the event and the school.
The business required an update to accurately convey expanded services and a shift in the target audience.